Bundaberg Broadcasters came into fruition when it was incorporated on 24th July 1935. Broadcasting commenced shortly after, with 4BU going live to the public on December 16th that same year to a potential audience of 46,500. Success was sure to follow as a policy catering for all tastes in entertainment was strictly adhered to.


Through the diverse sounds of early radio, the local community embraced their local commercial station and even to this day through all of the many changes, local loyalty is outstanding. The original studios of 4bu were located on the western side of the present Gooburrum Shire Offices. As the industry of wireless grew so 4BU followed suit. From the small studios in Bourbong Street to the modern complex of Woongarra Street in 1957, to the ultra modern present day building in Crofton Street in 1992.


During the 30's and for many years to follow, broadcasting consisted of live stage plays, revues and concerts. During those early days announcers were not afforded the luxuries of delays etc, as whatever one said went directly to air. It was definitely a time when on-air personalties had to watch their P's and Q's very carefully. (Thankfully that has changed in Trevor Leuttons case!!! :) )


Even as late as 1947, 4BU's broadcasting hours were from 6am to 10:30pm Mondays to Fridays and 6am to 3pm then 5:30pm to 10:30pm Saturdays. Sundays saw a much later start 7:45am to 2pm then 5pm to 10pm, unlike the 24-hour transmission being experienced today.


One must remember that during these early years, television as it is today was practically unheard of. Entertainment was by the family wireless. There were programmes dedicated to children, patients in hospitals and for loved ones serving overseas with the armed services. Pianists, vocalists and comedians all helped to make up the full entertainment programme. All of these workings created a medium that even today is considered the most personal.


There have been some major transformations over the past 60 years. Records used went from 78 rpm to 45 rpm, then to 33-1/3, tapes and then to CD's and to the many other weird and wonderful devices being created today. What next?

 Now 4BU is fully digital with a lot more to come for this icon of Bundaberg & District...

 ...So stay tuned!

 

 

(Taken from 4BU - 60 years on. Written by Steve Gates)

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